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May 12th, 2010 | 
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| We recently stopped in at PURE Smart Foods, a new concept in healthy alternatives for eating, on Research Forest Drive. The restaurant is located between Shanghai Bistro and La Trattoria in the Technology Forest Plaza shopping center. We spent quite a bit of time speaking with owner Patrick Asuncion, who also owns the Cold Stone Creamery in Market Street.The eatery is currently in the “soft opening” stage, and is gearing up for the Grand Opening, which will come in the next couple of weeks. This soft opening is affording opportunities all around; from allowing those final details to be worked out, including finalization of the menu and allowing members of the community to come in and sample dishes. Pure Foods has a temporary menu posted at the store but it is subject to change. The new menu is expected to be completed by May 15, 2010 and will be posted here.
PURE offers a wide range of options, perfect for breakfast, lunch, and dinner and everything in between. The menu focuses on nutrition, sustainability and organic food choices, not to cater to a fad, but to support a healthy lifestyle. The entirety of the menu is hydrogenated oil free, trans-fat free and contains no high-fructose corn syrup. Additionally, those seeking a wider range of options for a gluten-free, diabetic-friendly and low-cholesterol diets or adhere to vegetarian or vegan eating choices will have no difficulty finding many delicious dishes from which to choose. Breakfast items will only be available as take out items for the short term as PURE doesn’t open until 11:00am for the present time. A large amount of credit for this menu diversity can be given to executive chef, Mateus Lamar. Chef Lamar possesses a wealth of experience and knowledge, beginning with his French culinary training and encompassing more than 15 years experience, much of which has included vegetarian and vegan cooking. Complimenting this delightful menu are organic iced and hot teas, in-house made juices and quite possibly the best coffee in the neighborhood. Options for healthful eating on the menu range from a fully customizable salad to wraps and grilled Panini’s. Gourmet entrée selections such as a grass-fed beef tenderloin, free-range bone-in pork chop or veggie lasagna are just some of the many appetizing selections. Kids will want to return again and again for the oil-free air-fried, free range chicken nuggets that put the local fast-food chains to shame both in flavor and in quality. Looking for a healthy alternative to everyday fast food? Try an all-natural fruit and veggie smoothie in varieties such as the Nutty Professor or the Skinny Minnie. Even the condiments are healthy options; hand-crafted and freshly made spreads, dressings and vinaigrettes compliment sandwiches, salads and sides. Whenever possible, organic food products are used at PURE Foods. In addition to dining in, PURE offers most all of their menu as a pre-packaged meals, tailor made for the on-the-go lifestyle of so many people today. Owner Patrick Asuncion has teamed up with renowned Houston nutritionist Marian Bell to develop his own line of the portable meals that offer on the go consumers a ready-to-eat, yet nutritionally sound, option. Asuncion has made a point of extending his philosophy of healthful and green living into every aspect of the new space. The restaurant utilizes sustainable materials like bamboo, eco-friendly insulation and environmentally friendly, non-toxic finishes. Along with his desire to conscientious of the earth, Asuncion is passionate about giving back to the community, through utilizing locally grown and produced products to support local businesses as well as invovlement with a variety of charities and sponsorships. PURE is more than just an eatery, and certainly way more than a coffee house. PURE is an essential ingredient in maintaining a healthier way of life. Related: |
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PURE Foods Eatery Menu The Woodlands
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We love PURE! This area really needed a restaurant like this or else TGI Fridays and Chilis are going to make everyone so fat past the point of no return!
We had lunch @ PURE today. It was VERY good. Everything was prepared fresh and tasted that way. Reasonably priced. Can’t wait to go back. The manager said breakfast will be served @ 6am in a couple of weeks. They also have coolers against one wall with prepared foods. We left knowing we would def go back.
I’ve eaten at pure 4 times in the last week…it can’t get old. There are so many healthy options to try! Especially when everything on the menu is fantastic. It’s nice to know you are eating creative meals that are good for you…at a price your sure to love.
Ohhh my goodness… I recently tried this place and it was wonderful! I ordered the buffalo chicken wrap! It was delicious! Most def going there again when I get the chance!
Thanks!
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FINALLY! good, healthy, affordable food
Just what The Woodlands needed…no more McDonalds/fast food here pleasseeee. Parents take your kids here, its quick, easy, healthy, mostly under 10 for all meals and kids meals are even cheaper. not to mention the almond joy smoothie and big apple juice are my favorite drinks to get.
try it out! you wont be disappointed
I had a very different experience. Pure was nothing but disappointment.
http://www.talkofthewoodlands.com/vbulletin_forums/showthread.php?p=97211#poststop
Love this place! I just had their special of the day, coconut curry chicken. Amazing!!!
It was awful today. Extremely noisy–think home school cafeteria. Was greeted with Fox News on a wall-mounted TV. (This is healthy eating?) The cashier came out three times and asked customers to move because he didn’t like the tables they chose! As for the food? Soggy, cold sweet potato fries and a “chopped salad” where only the lettuce was chopped! The steak wrap was good, as was the salad dressing, but that didn’t make up for the awful atmosphere and service.